Is Your Website Costing You Business: 5 Scary Consumer First Impression Statistics in 2018
Now more than ever your website is your business card. It is the most important marketing tool you will own. Having an out dated website can often translate to visitors assuming your business is also outdated. First impressions are everything and these scary statistics should help open your eye to how important web design is for the success of your business.
1. It takes 0.05 seconds for a visitor to form an opinion about your business based on your website.
Lets think about this for a moment. Subconsciously we all make judgements and likely don't even realize that our brains react this quickly to the visuals we see. The most important part of any website is going to be the header because it is the first thing visitors see. It should always have several key elements. The header of any website should be clean, visual, contain valuable information and call to actions, and instantly speak to what your business is all about.
2. 75% of consumers admit that they judge a companies credibility based on the companies website design.
This goes back to me initial point that an outdated website will instantly translate to your business also being outdated. You could have the most amazing business, offering wonderful products and services, but a poor website will make consumers think the exact opposite. They will think your company is not making enough revenue to have one made which they will assume is because what you offer isn't very good. It will also translate that your business is not in touch with the current times.
3. 70% of small business lack a call to action on their home page
A call to action is a line of text that tells the user what you want them to do. Some examples are: Contact Us, Schedule a Tour, Buy Now, Book Your Appointment Today etc. It's almost shocking to think that such a high percentage of businesses aren't include these types of buttons and verbiage on their website. Truth be told, consumers like to be guided and told what to do.
4. A well designed website can increase revenue by 200-400%
Your first reaction should be, wow! That is a HUGE increase in revenue. According to Forrester, a leader in marketing research, web design has never been more vital for businesses. Just think of all the factors that lead to a great web design including easy navigation, visually appealing, multiple call to actions, well organized, and informative. It's easy to see why a proper website can instantly translate to a huge boost in business.
5. 61% of users time is on a mobile platform
This is incredibly important because all websites need to be properly optimized for mobile use. In fact, 88% of visitor who cannot get your site to work on mobile will not revisit your site again. If your website is not responsive and optimized for mobile use, I would go as far as to say you need to re-design your website immediately. Every day that goes by your business is losing money and if you are investing in marketing ads you are wasting your advertising dollars.
If you have questions about re-designing or creating a new website for your business please feel free to contact us at firstname.lastname@example.org