Using Pinterest for your business can be an amazing source of additional sales revenue. In fact it can bring thousands of views each month to your website and increased web traffic means increased potential for more business. In marketing terms we call this feeding the funnel. More importantly, it is being fed by users who clicked on your Pinterest picture because they were interested in what you had to offer, further increasing the chance of sales conversions.
I first became aware of the power of Pinterest after writing an article on hair care. The article was titled "How to Make Thin Hair Full and Thick". Within this article were links to many hair care product recommendations. This article quickly went viral resulting in over 10,000 website visitors per month and a year later continues to bring site visitors. Additionally, the article has sold thousands of products. This is not only the power of Pinterest, but also the power of effective blog writing.
Let's also take a look at some intriguing Pinterest statistics.
1. Of the over 175 million users on Pinterest, 87% have purchased a product because of Pinterest.
2. Even more fantastic is that 93% of active pinners say they use Pinterest to decide what to buy offline.
3. 40% of Pinterest users make an income over 100k per year.
4. Pinterest Advertising produces $2 in profit for every $1 spent.
Finally, one thing to keep in mind is that Pinterest is not for every business. There are specific niches which work best on Pinterest. A clever and skilled marketing company should be well versed in Pinterest and be able to utilize this social media platform to grow your business. Below is a photo of the top Pinterest Categories from the most resent survey. If your business sells crafts, supplies, home goods, health & beauty products, clothing, accessories, baby products, or products for entertaining then you should absolutely be utilizing Pinterest. Almost any business that sells a product online can benefit from having a skilled marketing company grow them on this platform.
The possibilities are endless. Is your marketing company currently using Pinterest? To learn more about our different services or inquire about our social media marketing packages visit: www.butterflysocialmedia.com